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The four steps to creating a culture based on customer loyalty through gamification

Posted by Brad Ball on June 18, 2013 at 11:55am 0 Comments

We have written an eBook titled Gamifying Loyalty Programs and are providing it free to members of this community. The eBook is the first in a series which takes one from a primer to best practices. Reply to this post and I will email you a copy. Thanks

Enterprise Gamification Newsletter - June 2013

Posted by Mario Herger on May 30, 2013 at 8:57pm 0 Comments

Dear fellow gamificators,



We are all very busy, and I tend to send tons of links that nobody has time to read, so I offer a new service: Effort-level-tagging.

The following effort-levels give you an indication for how much time and effort is required:

Short & quick: 1-5min, no hard thinking, fun, and worth the money

Medium: 5-15 minutes, thinking required, good coffee at your side is recommended,…

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A little on careers and gamification

Posted by Andrzej Marczewski on May 6, 2013 at 1:02am 0 Comments

Extrinsic Rewards and the User Journey

A couple of small bits this week whilst I pull together more substantial work (I’m not a machine!!) First a small revisit of my Flow and User Journey work. In various conversations I have had about the use of rewards in a gamified systems the general question is always “do you need rewards at all”. My answer is that it can’t hurt if it is done properly.  One thing that…

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LoyaltyMatch's RewardingYourself Loyalty Wallet app has been selected as a BlackBerry Achievement Award Finalist

Posted by Brad Ball on April 2, 2013 at 10:27am 0 Comments

LoyaltyMatch just received exciting news from BlackBerry regarding our RewardingYourself Loyalty Wallet app.  From more than 70,000 BlackBerry 10 apps we are one of 15 chosen (3 in each category) for this award.

The RewardingYourself Loyalty Wallet combines loyalty functionality with shopping functionality to help customers manage, synch up, store and maximize all their loyalty…

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One year ago, when I took care of my siblings (8; 12) for some days we visited our grandma. The kids love to be there and of course there is always something to eat between the classic meals (Candy, cake, fruits,...). The problem was that my siblings stood up from the table without clearing the table.

So I started with some short term extrinsic rewards to award good behavior like clearing the table, doing their homework, learning languages, and so on. Most things our parents asked me to take care of during their absence :-). So, I gave points for different activities and of course it depended also if my little sister (8) executed them or my little brother (12). Normally the tasks were easier to perform for him so he got less points. As a result he wanted to do more of them or even more difficult ones.

The collected points could be "redeemed" while we were playing board games or doing other activities. Playing "Ludo", the kids could use their points to buy a six or to get some extra steps. It was amazing to watch how they used their points. Sometimes they spent all these points in the bgeinnig to get a head start and sometimes they used the points more wisely and strategical during the whole game. They learned to use the points to cover some moves of the other players and so on. 

But the most fascinating thing: Using this method for some days "clearing the table", for example, became a habbit and they also noticed that our grandma was very pleased to see what's happening. And so, the activity of clearing the table changed from a short-term, extrinsic motivated behavior to a long-term, intrinsic motivated behavior. Of course we already stopped giving points for all this activites bit they are still doing them. 

I think it is an easy example for "using some kind of Trigger to get started first" and than, because there was more behind the activity (pleasing our grandma, pride) it became intrinsic motivated. 

For me that's the purpose of Gamification

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