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A little on careers and gamification

Posted by Andrzej Marczewski on May 6, 2013 at 1:02am 0 Comments

Extrinsic Rewards and the User Journey

A couple of small bits this week whilst I pull together more substantial work (I’m not a machine!!) First a small revisit of my Flow and User Journey work. In various conversations I have had about the use of rewards in a gamified systems the general question is always “do you need rewards at all”. My answer is that it can’t hurt if it is done properly.  One thing that…

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LoyaltyMatch's RewardingYourself Loyalty Wallet app has been selected as a BlackBerry Achievement Award Finalist

Posted by Brad Ball on April 2, 2013 at 10:27am 0 Comments

LoyaltyMatch just received exciting news from BlackBerry regarding our RewardingYourself Loyalty Wallet app.  From more than 70,000 BlackBerry 10 apps we are one of 15 chosen (3 in each category) for this award.

The RewardingYourself Loyalty Wallet combines loyalty functionality with shopping functionality to help customers manage, synch up, store and maximize all their loyalty…

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Feedback Loops, Gamification and Employee Motivation

Posted by Andrzej Marczewski on March 29, 2013 at 10:17am 0 Comments

To anyone involved in game design, feedback loops will be a well known concept. To those in gamification, they are often talked about, but not everyone will know what they actually are and how they can be used.

Feedback loops come in two main flavors; positive feedback loops and negative feedback loops. Which ever you are looking at they are constructed in a similar way, with two or more phases.

  • User performs an…
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Gamification “The Hot Trends in Business”

Posted by Sukumar Jena on March 22, 2013 at 12:15am 0 Comments

Defination of Gamification

According to Wikipedia..

(Gamification is the process of using game thinking + game mechanics)

  • To Engage Users
  • To Solve Problem

According to Margaret Wallace…

(The Applied use of elements found in gaming for non-game consumer applications, products and other…

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Adding badgers would be more gamification than badges.

I had a great little article set up for today about forums, chat rooms and gamified social networks. However, with GsummitX London happening today and considering some of the things I am reading of late, I wanted to rant instead. Buckle in :-)

Badges and points systems. You know them, and loads of you seems to love them. Now, precisely to sound like a broken record, in isolation they don’t work. You can’t make a task more fun, interesting, engaging – whatever noun you wish to use – by JUST adding badges (or badgers as I wrote. Now that would be fun.  Mmm give a person a badger everytime they do something right and a honey badger when they get it wrong…). That isn’t gamification. It is like me adding a picture of Mario to a spreadsheet and saying I have created a game.

Badges are best used to recognise an achievement, not be the achievement. Put together with leader boards and social / community elements they can become an enjoyable meta game, but they can not replace intrinsic motivation.

Try harder. Make the task more engagining in its own right. Make completing the task give the player a sense that they have done something. Then recognise that they have done it with a badge. Better still, make it a surprise. That way they will want to do the task and then be have a warm fuzzy feeling that someone thought that what they had done was worthy of note.

Originally posted on my blog at http://marczewski.me.uk/index.php/2012/08/06/adding-badgers-would-b...

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Tags: badges, dynamics, game, gamification, gaming, mario, mechanics

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