We have written an eBook titled Gamifying Loyalty Programs and are providing it free to members of this community. The eBook is the first in a series which takes one from a primer to best practices. Reply to this post and I will email you a copy. Thanks

Dear fellow gamificators,



We are all very busy, and I tend to send tons of links that nobody has time to read, so I offer a new service: Effort-level-tagging.

The following effort-levels give you an indication for how much time and effort is required:

Short & quick: 1-5min, no hard thinking, fun, and worth the money

Medium: 5-15 minutes, thinking required, good coffee at your side is recommended,…

Extrinsic Rewards and the User Journey

A couple of small bits this week whilst I pull together more substantial work (I’m not a machine!!) First a small revisit of my Flow and User Journey work. In various conversations I have had about the use of rewards in a gamified systems the general question is always “do you need rewards at all”. My answer is that it can’t hurt if it is done properly.  One thing that…

LoyaltyMatch just received exciting news from BlackBerry regarding our RewardingYourself Loyalty Wallet app.  From more than 70,000 BlackBerry 10 apps we are one of 15 chosen (3 in each category) for this award.

The RewardingYourself Loyalty Wallet combines loyalty functionality with shopping functionality to help customers manage, synch up, store and maximize all their loyalty…