Extrinsic Rewards and the User Journey

A couple of small bits this week whilst I pull together more substantial work (I’m not a machine!!) First a small revisit of my Flow and User Journey work. In various conversations I have had about the use of rewards in a gamified systems the general question is always “do you need rewards at all”. My answer is that it can’t hurt if it is done properly.  One thing that…

LoyaltyMatch just received exciting news from BlackBerry regarding our RewardingYourself Loyalty Wallet app.  From more than 70,000 BlackBerry 10 apps we are one of 15 chosen (3 in each category) for this award.

The RewardingYourself Loyalty Wallet combines loyalty functionality with shopping functionality to help customers manage, synch up, store and maximize all their loyalty…

To anyone involved in game design, feedback loops will be a well known concept. To those in gamification, they are often talked about, but not everyone will know what they actually are and how they can be used.

Feedback loops come in two main flavors; positive feedback loops and negative feedback loops. Which ever you are looking at they are constructed in a similar way, with two or more phases.

• User performs an…

Defination of Gamification

According to Wikipedia..

(Gamification is the process of using game thinking + game mechanics)

• To Engage Users
• To Solve Problem

According to Margaret Wallace…

(The Applied use of elements found in gaming for non-game consumer applications, products and other…