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Enterprise gamification: Maggie Buggie, Capgemini
May 23, 2013 from 9am to 10am – Online
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Blog Posts
A little on careers and gamification
Posted by Andrzej Marczewski on May 6, 2013 at 1:02am 0 Comments 0 Likes
Extrinsic Rewards and the User Journey
A couple of small bits this week whilst I pull together more substantial work (I’m not a machine!!) First a small revisit of my Flow and User Journey work. In various conversations I have had about the use of rewards in a gamified systems the general question is always “do you need rewards at all”. My answer is that it can’t hurt if it is done properly. One thing that…
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LoyaltyMatch's RewardingYourself Loyalty Wallet app has been selected as a BlackBerry Achievement Award Finalist
Posted by Brad Ball on April 2, 2013 at 10:27am 0 Comments 2 Likes
LoyaltyMatch just received exciting news from BlackBerry regarding our RewardingYourself Loyalty Wallet app. From more than 70,000 BlackBerry 10 apps we are one of 15 chosen (3 in each category) for this award.
The RewardingYourself Loyalty Wallet combines loyalty functionality with shopping functionality to help customers manage, synch up, store and maximize all their loyalty…
Continue Feedback Loops, Gamification and Employee Motivation
Posted by Andrzej Marczewski on March 29, 2013 at 10:17am 0 Comments 0 Likes
To anyone involved in game design, feedback loops will be a well known concept. To those in gamification, they are often talked about, but not everyone will know what they actually are and how they can be used.
Feedback loops come in two main flavors; positive feedback loops and negative feedback loops. Which ever you are looking at they are constructed in a similar way, with two or more phases.
- User performs an…
Gamification “The Hot Trends in Business”
Posted by Sukumar Jena on March 22, 2013 at 12:15am 0 Comments 0 Likes
Defination of Gamification
According to Wikipedia..
(Gamification is the process of using game thinking + game mechanics)
- To Engage Users
- To Solve Problem
According to Margaret Wallace…
(The Applied use of elements found in gaming for non-game consumer applications, products and other…
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Andrzej Marczewski
- 35, Male
- United Kingdom
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Andrzej Marczewski posted a blog postA little on careers and gamification
Extrinsic Rewards and the User JourneyA couple of small bits this week whilst I pull together more substantial work (I’m not a machine!!) First a small revisit of my Flow and User Journey work. In various conversations I have had about the use of rewards in a gamified systems the general question is always “do you need rewards at all”. My answer is that it can’t hurt if it is done properly. One thing that occurred is that…See More
Andrzej Marczewski is attending Mario Herger's eventGamification World Congress at Cines Callao
June 20, 2013 to June 21, 2013
Gamification World Congress brings together key leaders and international gamification experts as well as all those interested in improving the loyalty and engagement of their users in marketing, human resources, education, personal development and innovation.See More
Andrzej Marczewski posted a blog postFeedback Loops, Gamification and Employee Motivation
To anyone involved in game design, feedback loops will be a well known concept. To those in gamification, they are often talked about, but not everyone will know what they actually are and how they can be used.Feedback loops come in two main flavors; positive feedback loops and negative feedback loops. Which ever you are looking at they are constructed in a similar way, with two or more phases.User performs an actionSomething happensUser experience is modifiedRepeat…See More
"It is good to know that my own conclusions are similar to those who are actually in the field of Gamification. I am currently studying Adult Education, and looking at your model, there may be some application to why some adults/students do…"
Andrzej Marczewski commented on Andrzej Marczewski's blog post User Types in Gamification Part 1"I think I used that exact (field of dreams) phrase in a talk I did! Agreed, it needs far more than most people assume (points and badges!!)"
"I try to keep up with what is going on in gamification, trying to find a company that is intersted in hiring me, but alas so far no bites, a few nibbles here and there, but nothing concrete. For me gamifiation is not about the platform it is…"
Andrzej Marczewski posted a blog postUser Types in Gamification – Part 2: Players and Balance
Last week I started to explore my ideas about the different types of users there are likely to be in a gamified system. I have had loads of feedback, mostly very positive. Thanks for that. One question that keeps coming up is “what about the Player user type”? “There must be more too it!”. The answer is, of course, yes. There is a lot more.What I explored…See More
Andrzej Marczewski commented on Andrzej Marczewski's blog post User Types in Gamification Part 1"I think I get you. With the guys who turn up to work and just do their work, they go there because they need the money - that is their extrinsic motivator. They turn up, do their job, go home, get paid. If they did not need the money, they would not…"
"I read both posts, I think this is great work, I think you have made a great distinction between Bartle's types and your work, which basically extends his work to gamification which is not a true game experience like an MMO. You make a…"
Andrzej Marczewski posted a blog postUser Types in Gamification Part 1
It had to happen eventually. I had to look at some kind of “player type” theory. Many people have one, Richard Bartle probably having the most famous and most abused of the player type theories out there.What’s it all about Richard?For those that don’t know, Richard Bartle labelled players as one of four types to help him understand how they interacted with each other and their environments in MMO games (Massively Multiplayer Online). The labels he used initially…See More
Andrzej Marczewski commented on Harry Jacobs's blog post Game Theory Vs. Gamification"There is actually a question on the Coursera gamification course (as well as a related comment in the opening module) that asks what is part of gamification. Game theory is one of the wrong answers. I started the game theory class last…"
Andrzej Marczewski commented on Andrzej Marczewski's blog post Flow, Player Journey and Employee Satisfaction"Thanks Stefan and yes, they took far longer than I had expected!!"
Stefan K. Madsen commented on Andrzej Marczewski's blog post Flow, Player Journey and Employee Satisfaction"Thanks for this post and takin the time to do it - that must have been some effort with all the graphs. Shared with the team:)"
Profile Information
- Website
- http://Marczewski.me.uk
- About you
- A web developer by trade, I am passionate about Technology, Social Networking and Gamification. I am also a life long gamer, running Yet Another Review Site
Other interests include Martial Arts, Guitar and Graphic Novels (Batman being my personal favourite).
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Andrzej Marczewski's Blog
A little on careers and gamification
Posted on May 6, 2013 at 1:02am 0 Comments 0 Likes
Extrinsic Rewards and the User Journey
A couple of small bits this week whilst I pull together more substantial work (I’m not a machine!!) First a small revisit of my Flow and User Journey work. In various conversations I have had about the use of rewards in a gamified systems the general question is always “do you need rewards at all”. My answer is that it can’t hurt if it is done properly. One thing that…
Continue Feedback Loops, Gamification and Employee Motivation
Posted on March 29, 2013 at 10:17am 0 Comments 0 Likes
To anyone involved in game design, feedback loops will be a well known concept. To those in gamification, they are often talked about, but not everyone will know what they actually are and how they can be used.
Feedback loops come in two main flavors; positive feedback loops and negative feedback loops. Which ever you are looking at they are constructed in a similar way, with two or more phases.
- User performs an…
User Types in Gamification – Part 2: Players and Balance
Posted on February 26, 2013 at 8:30am 0 Comments 0 Likes
Last week I started to explore my ideas about the different types of users there are likely to be in a gamified system. I have had loads of feedback, mostly very positive. Thanks for that. One question that keeps coming up is “what about the Player user type”? “There must be more too it!”. The answer is, of course, yes. There is a lot more.
What I…
Continue User Types in Gamification Part 1
Posted on February 17, 2013 at 7:00am 5 Comments 0 Likes
It had to happen eventually. I had to look at some kind of “player type” theory. Many people have one, Richard Bartle probably having the most famous and most abused of the player type theories out there.
What’s it all about Richard?
For those that don’t know, Richard Bartle labelled players as one of four types to help him understand how they interacted with each other and their environments in MMO games (Massively Multiplayer Online). The labels he used initially…
Continue
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