A couple of small bits this week whilst I pull together more substantial work (I’m not a machine!!) First a small revisit of my Flow and User Journey work. In various conversations I have had about the use of rewards in a gamified systems the general question is always “do you need rewards at all”. My answer is that it can’t hurt if it is done properly. One thing that…
LoyaltyMatch just received exciting news from BlackBerry regarding our RewardingYourself Loyalty Wallet app. From more than 70,000 BlackBerry 10 apps we are one of 15 chosen (3 in each category) for this award.
The RewardingYourself Loyalty Wallet combines loyalty functionality with shopping functionality to help customers manage, synch up, store and maximize all their loyalty…
To anyone involved in game design, feedback loops will be a well known concept. To those in gamification, they are often talked about, but not everyone will know what they actually are and how they can be used.
Feedback loops come in two main flavors; positive feedback loops and negative feedback loops. Which ever you are looking at they are constructed in a similar way, with two or more phases.
From Jennifer Whitson:Bart Simon and I are editing a special issue of Surveillance & Society on surveillance, games and play. Clearly, there are strong ties between gamification and surveillance, and so the list might find this CFP relevant. The deadline for submissions is September 15th, and the issue will be published this spring. Please contact either Bart or I if you have…See More
Free webinar: "Gamification at the Inflection Point"On May 21 (May 22 for Australia and New Zealand), Ovum analysts will present the webinar "Gamification at the Inflection Point" to provide clients and non-clients with an analysis of this hot trend. In addition to the analyst presentation, there will be plenty of time for questions and answers.o Session 1: 06:00 US PDT – 09:00 US EDT – 14:00 BST – 15:00 CETo Session 2: 09:00 US PDT – 12:00 US EDT – 17:00 BST – 18:00 CETo Session 3:…See More
Hey,I want to show my interest on the topic of gamification and related areas by writing this post. I wrote my bachelor thesis in the area of gamification, testing the influence of gamification on the user experience of mobile learning applications. Within this study, I used an approach similar to A/B testing by creating two applications (gamified and not gamified) and analyzing the user experience of users after giving them time experience the application.As a reference, my thesis was recently…See More
Create comprehensive engagement to engender loyalty in the age of the customerUnprecedented customer choice and limited attention make it harder than ever to build long-term engagement with customers, and many companies are struggling to make social a strategic asset that buoys their long-term loyalty strategy.Join Emily Collins, Analyst at Forrester Research, and Brent Carter, VP, Customer Retention, at Badgeville customer Restaurant.com, at 10:00 a.m. PDT on Wednesday, May 22, for their…See More
Businesses are undertaking digital transformation to retain their competitive edge and to build their “digital advantage.” Yet, two-thirds of digital transformation projects fail mainly due to workforce behavioral issues. Gamification can help in accelerating the digital transformation of organizations by driving employee engagement and supporting change management in these initiatives. Maggie Buggie, Head of Digital Transformation, Capgemini, London, will explore the role of gamification in…See More